Hot air advertising balloons are considered as one of the fastest growing form of advertising today. Using an advertising balloon to increase brand awareness is just like having your very own billboard. Hot air balloons can easily attract attention, which is the objective of effective advertising. Hot air advertising balloons help give a lasting impact anywhere.

Hot air advertising balloons are very effective in affecting the behavioral patterns of a large community. The hot air advertising balloons themselves can generate the sales for you. But with it, you can expect more traffic, increased awareness and attention towards the brand that you are advertising. Used to complement traditional advertising methods, hot air balloon advertising can be quite a killer combo for business owners.

And because of their high attraction level among spectators, hot-air balloons are an advertising method that generates the highest retention by their impact made. With a hot air advertising balloon, it is like creating a great spectacle in the sky. Its lofty position in the sky is likely to be remembered by all who have the chance to see it. This makes this method of advertisement the most effective of all. Here are some very telling examples:

A hot air advertising balloon seen soaring through the sky in a city has the ability to catch the attention of 90% of the people who are just going around at that moment. With its high position providing an unhindered view from all sides, hot air advertising balloons allow 60% of these people to stop and take a good look at them.

It is known that about 95% of these people mention to friends and loved ones seeing the hot-air balloon, thereby creating a kind of word of mouth advertising that can generate a lot of indirect brand awareness for companies and other businesses. In addition, there are about 90% of these spectators who will remember seeing the hot air advertising balloon for many years to come, providing a lasting impression that advertisers and companies look for when they advertise.

The largest advantage hot air advertising balloons is that it provides a fast and flexible outreach that can have an impact so most number of people, no matter what the age group they belong to. It has been a proven method of trying to reach out to many people at any one time. Advertising on hot-air balloons is by far the best and most unique and spectacular form of publicity today.



Thanks to Low Jeremy for contributing this article to our Balloons blog:

Deliver Balloon Bouquets

It takes creativity to make attractive and effective method of advertising. Depending on what you want to get indorsed for popularity through advertisement, it is interesting to keep in mind about using balloons to advertise your product.

Advertising balloons are specialized by some companies to provide interesting visual advertising for suitable brands. It has been tested to get most attention of the people, especially if the blimp is visually beautiful and fancy to look from below while it willows up from building deck.

When it comes to promoting products, cost knows no bound. Advertising balloons could range from variety of sizes from 12 inches to 30 feet. A blimp with a dimension of 30 feet is gigantic enough to catch attention at a distance. It means, the blimp could only go as big as desired. Go big and get noticed. It only takes creativity to achieve the desired customized design of an advertising balloon blimp.

Balloons for advertising are made out of dense and heavy-duty polyurethane made inflatable by helium. It has been used conventionally for many years as a still “floating billboard.” Now, there are available add-ons and features to expect better impact for balloon advertisements. There are mechanisms added to make them bounce, dance, and other simple tricks.

Balloon blimp is better than conventional billboard as a method of advertising. The great advantage is its visual impact even for several miles because it can be mobilized in places like real blimps being noted for as an airship. It is basically lightweight, inflatable, reusable and transportable.

The concept of advertising using balloon blimps is very popular even up to now, especially for exposed promotions outdoors. Large companies like Goodyear, Fujifilm, Budweiser, and Metlife are known to have used blimps for the purpose.

Other than advertising, they use the blimps to take aerial shots of special events. While recalling some serious use of real blimps in World War II, these blimps served as an airship monitoring war fields/battlegrounds in Pacific and Atlantic. It also served to survey landmines through radars attached to its sides.

Balloon Blimps are bigger in size compared to ordinary advertising balloons. Usually lowest dimension starts at 11 feet for the advantage of catching an attention from far away. Balloon blimps could be anchored to stable grounds and they can be made dynamic to perform movements for enhanced appeal.

As a very cheap yet effective form of advertising, a cost of an approximate amount of $300 dollars or more is enough to let even small and large businesses get promoted the chic way. Advertising balloon blimps can be launched into air with helium or air blowers. Passersby can be directly hooked to look up at the brightly colored advertising blimps.

For temporary use, advertising balloon blimps can be rented as well to save cost on acquiring an original one.

The only thing that differentiates other advertising balloons from balloon blimps is the appearance. Generally balloons can be any character desired, while blimps resemble the old time concept of old airship blimp. Basically they are just the same balloons lurking around busy downtowns as interesting advertising tools.

You have to consider the main disadvantage of using balloons for advertising. They only get installed in specific locations, where they are only seen by limited number of people. If they are installed in strategic place enough to satisfy your exposure satisfaction, then the next things to consider are as follows:

READABILITY OF LETTERS:

Consult with your chosen blimp manufacturer to assist you with the right size of lettering for your advertising need. Letters has to be bold and simple for maximum readability.

COLORS

Text on right background are ranked accordingly and tested. This means, the importance of combining colors to let the signage visually emphasized matters a lot.

ARTWORK

The scale/height of the letters can be used to assume if the image or artwork can be seen at a distance. For effective use of designs, they must contain less detail but solidity in appearance using good colors on right background.

There are so many gimmicks that could come along with advertising balloon blimps. They complete some functions in sports, competition and other related activities needing sponsorship and exposure. They could also be used for some very important public announcements and celebrations.

All in all, advertising balloon blimps attract all ages, especially children. It should be strategically placed in busy spots where there are episodes of heavy traffic most of the time to get the most of exposure. This is debatable in some way causing hazards whenever drivers are distracted along the way.



Thanks to Low Jeremy for contributing this article to our Balloons blog:

Personalized Photo Balloons

Can you answer iloveakatlanta’s question about Balloons?:

I’m getting married and the reception hall I’m using is charging $125 to do a balloon drop. It includes 100 ballons. Is this reasonable?
Yes, people do balloon drops for weddings. I have seen it done multiple times. They will be releasing the balloons as we walk in and they introduce us as Mr. and Mrs.

Hot Air Balloon Advertising

Poets would often look up to the skies for inspiration but with advertising balloons gaining ground and becoming oh so popular, it seems that looking at the skies will be daily occurrence for poets and everyone else.

Indeed, one cannot blame people from craning their necks. Advertising balloons are attention-grabbing and eye-catching. This is because this kind of advertisement is a novelty. Besides, anything that flies is interesting for people.

Most companies use advertising balloons as a first-line of offense in marketing. Because of its novelty and shock factor, it is a great marketing tool to use when you are introducing a product.

Advantages of Advertising Balloons

1. Big

An advertising balloon can be seen miles away and even if one cannot make out the name of the product being advertised, one will surely be curious enough to turn around and really see what is flying over the horizon. This is a great way to reach a wider set of audience. You can reach people who are plying the streets of the metro as well as the highways. You can reach people within office buildings as well as those that work outside.

2. Unique

As mentioned previously, advertising with a balloon is still a novel concept. Because of this, advertising balloons are more likely to catch people’s attention and not only that, because of the novelty factor, they are more likely to be retained in people’s minds.

3. Branding

Who says an advertising balloon can be shaped in just one way? Actually, specialized advertising balloons that are shaped like the product being advertised may also be used. This way, one do not have to actually see the product name from miles to know that what is being advertised. This is a great way for branding and creating awareness about the appearance of the product.

4. Mobile

Unlike other forms of advertisements such as print ads, TV ads or billboards, advertising balloons are mobile. It is not fixed in just one vantage point. Although it can be tied so that it would not drift away, advertising balloons can be seen from different directions.

5. Cheap

It may not seem at first but advertising balloons are actually cheaper than billboards. And for something that reaches a wider audience as compared to billboards, which are fixed or magazines, which cater to a specific target market, advertising balloons are well worth your advertising expenses.



Thanks to Low Jeremy for contributing this article to our Balloons blog:

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Thanks to Elizabeth Hadly for contributing this article to our Balloons blog:

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